The Best Ways to Work With Brands, and How to Advocate For Yourself as a Brand Ambassador

15 Nov 2022 10:58 AM (publicly available January 11, 2023) | Shi-Lynn Campbell (Administrator)

Dark-skinned man with straw hat taking selfie in front of ocean

Photo credit: image source Unknown. Graphic Artist Unknown

By Shi-Lynn Campbell

So, you’ve worked hard to create an online brand for yourself or your group and now companies want to align themselves with you. What’s next?


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Want to increase diversity in the outdoors? Offer paid internships and living wages

17 Oct 2022 5:00 PM (publicly available January 11, 2023) | Shi-Lynn Campbell (Administrator)

Dark-skinned man shakes hand with medium-brown skinned woman seated across a table

Photo credit: image source Unknown. Graphic Artist Unknown

By Katie Griffith

Building a diverse workforce can’t end with hiring; paying livable wages and offering paid internships is key to attracting and retaining staff from a variety of backgrounds.

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The Case for Social Media Influencers in the Outdoor Industry

19 Sep 2022 10:42 PM (publicly available January 11, 2023) | Jessica LaPolla (Administrator)

Bearded light-skinned man taking mobile camera phone selfie in front of scenic valley

Photo credit: iStock. Graphic Artist: Sarai Pak

By Meg Leach

The changes that influencers have made to the outdoor industry have arguably made it a better, safer community for all, despite criticism from gatekeepers who want to see these spaces unchanged.

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Why email newsletters are a great place to advertise your outdoor goods and services

14 Aug 2022 5:06 PM (publicly available January 11, 2023) | Jessica LaPolla (Administrator)

Light-skinned femme with two fists raised in front of open laptop

Photo credit: Canva. Graphic Artist: Sarai Pak

By Katie Griffith

Email newsletters are a crucial tool for businesses to build and sustain their community. 

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Why Great Outdoor Companies Pay Living Wages

18 Jul 2022 8:00 PM (publicly available January 11, 2023) | Jessica LaPolla (Administrator)

Unfocused image of business selling outdoor gear

Photo credit: Canva. Graphic Artist: Sarai Pak

By Julia Foodman and Jess LaPolla

Many outdoor companies aren’t just great because of their awesome gear selection; they’re great because they pay their employees a living wage. 


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Keeping up with the Instagram algorithm in 2022

27 Jun 2022 4:00 AM (publicly available December 23, 2022) | Khristina Rhead (Administrator)

White femme with dog looks at mobile phone held in left hand

Photo credit: Canva. Graphic Artist: Sarai Pak

By Alli Hartz and Jess LaPolla

Maybe you think you’ve finally beaten the algorithm gods, and then, your reel gets a whopping six views and all of your hard work seems pointless.... we have a few tips and recommendations that will help you keep your Instagram content strategy afloat. 

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